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Komatsu Southwest Expands Offering with SENNEBOGEN Material Handlers

Albuquerque, NM – The new Komatsu dealership serving New Mexico and west Texas is continuing its growth by adding SENNEBOGEN purpose-built material handlers to its flagship line. Grant Adams, President of Komatsu Southwest, has been leading an ambitious program to grow the company’s scope of equipment and services.

Constantino Lannes, President of SENNEBOGEN LLC, indicated that, “We’ve always enjoyed success working with industry leaders and we’re very pleased to have Grant and the Komatsu Southwest team representing us in the region.”

A typical SENNEBOGEN application.

SENNEBOGEN: Part of the plan

Adams notes that he had designs on adding SENNEBOGEN into his product mix from the outset. Prior to taking his appointment to open Komatsu Southwest, Adams held senior positions with other SENNEBOGEN dealers on the east coast.  “When I came out west, I knew that Komatsu and SENNEBOGEN were a great fit, “Adams explains. “I started a dialog with Constantino right away. Komatsu is on the job anywhere there’s a material handler. They work well together.”

Adams continues, “Representing Komatsu and SENNEBOGEN together along with our roadbuilding and all our attachment lines, we’re able to offer a complete equipment and service package to key customers in any sector.”

As well as supporting current SENNEBOGEN customers in the territory, the Komatsu Southwest sales and service team plans to build its business in scrap, recycling and waste facilities, quarries, log yards and sawmills, demolition, as well as in pipe-handling applications for the oil & gas industry. “For many of these customers, a material handler is the keystone piece of equipment in their production process. By offering them a premiere product, with SENNEBOGEN, we are well-positioned to surround their key machine with a complete range of related rolling stock, plus the right attachments to deliver a complete solution.”

Investment in inventories and service

Komatsu has committed to building inventories in the four branches under Adams’ watch. Through this past year, they have more than doubled the investment in equipment, parts inventories, tooling and training at these locations. “SENNEBOGEN parts are already in stock and machines for sale and rent are on their way,” according to Adams.

The service departments in each branch have also seen rapid growth. Komatsu Southwest operates locations in Albuquerque, Farmington, and Carlsbad in New Mexico, as well as El Paso, Texas. “For example, in the last year we’ve gone from 12 technicians to a total of 36 today. With SENNEBOGEN’s support and training programs, we are investing very heavily in factory training for all of our staff. We’ll also have a SENNEBOGEN product specialist on our sales team to assist our representatives in advising their customers on their material handling applications. It’s a great fit all the way round.”


SENNEBOGEN has been a leading name in the global material handling industry for 65 years. Based in Stanley, North Carolina, within the greater Charlotte region, SENNEBOGEN LLC offers a complete range of purpose-built machines to suit virtually any material handling application. Established in America in the year 2000, SENNEBOGEN LLC has quickly become a leading provider of specialized equipment solutions for recycling and scrap metal yards, demolition, barge and port operations, log-handling, transfer stations and waste facilities from coast to coast. A growing network of distributors supports SENNEBOGEN LLC sales and service across the Americas, ensuring the highest standard of professional machine support and parts availability.

For more information on the full line of SENNEBOGEN green line material handlers, contact:

Constantino Lannes, President
1957 Sennebogen Trail (formerly 7669 Old Plank Road)
Stanley, NC 28164
Tel: (704) 347-4910 or fax (704) 347-8894
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