National Account Representative

Department: Sales
Location: Stanley, NC (Office)
Reports To: Chief Sales Officer
Posted On: 2025-11-11

About SENNEBOGEN

Established in America in the year 2000, SENNEBOGEN LLC quickly became a leader in specialized equipment solutions for recycling and scrap metal yards, demolition, barge and port operations, log-handling, transfer stations and waste facilities. 

A growing network of SENNEBOGEN distributors throughout North and South America provides expert support in material handler applications and ongoing maintenance, repairs, parts and service support. 

Our 100,000 sq. ft. (9300 m2) facility near Charlotte (Stanley), NC is home to: 

  • America’s largest inventory of material handler repair parts and major components 
  • A dedicated training facility for hands-on instruction for parts and service technicians, operators and sales consultants 
  • Engineering services for customization of SENNEBOGEN equipment 

Description

The National Account Representative plays a critical role by promoting the sale of SENNEBOGEN products with National Account customers by leading the company’s efforts to actively grow, maintain and expand relationships with large, multi-location customers. This position maintains communication between the dealer, and end-user for the benefit of everyone involved. Maintains existing and develops new customers. 

Responsibilities

  • Collaborate with management to establish and execute a sales goals for National Accounts 
  • Develop and manage customer relationships with large national accounts 
  • Develop new sales leads and service existing customers within assigned industry 
  • Develop/Identify new market opportunities (diversification) including ongoing research of local markets and business activities 
  • Forecast annual, quarterly and monthly goals in CRM as opportunities 
  • Maintains details on National Accounts and all associated activities within SENNEBOGEN’s Customer Relations Management (CRM) system 
  • Educate customers and dealers on products, services, warranties and technical support 
  • Convey customer feedback on existing products and services, as well as changes, enhancements and new products to marketing team members for research 
  • Achieve monthly, quarterly and yearly sales margins and goals 
  • Maintain existing National Accounts through detail account knowledge and developing key contacts within several levels of the organization to secure a long-term relationship with the National Account. 
  • Develop and continuously expand knowledge on SENNEBOGEN products and application attributes that meets the customer’s needs and enhances the overall financial performance 
  • Develops and maintains qualifying criteria, terms and conditions, and discount structures for National Accounts 
  • Establishes periodic sales calls and make presentations to National Accounts within the established annual travel and expense budgets. Must be able to make one-on-one presentations or to a cross-functional team 
  • 1957 Sennebogen Trail, Stanley, NC 28164 USA (704) 347-4910 www.sennebogen-na.com 
  • Physical requirements for this position include, but are not limited to scaling, climbing, lifting 50 pounds, and bending 
  • Participates in other activities that support SENNEBOGEN products and the dealer or customer network as requested by the CEO 

Skills,  Abilities and Background Required

  • Bachelor’s degree in Business, Sales or Marketing or equivalent work experience 
  • Proven track record selling a broad range of heavy equipment and specialized products 
  • Demonstrated knowledge of principles and practices in building new business, product marketing and sales 
  • Proven knowledge in the areas of sales management, forecasting and supply chain fundamentals 
  • Proven sales performer with excellent negotiating skills 
  • Possess the ability to handle difficult and demanding situations and multiple priorities 
  • Highly motivated, detail-oriented, self-starter and demonstrated follow up 
  • Excellent verbal communications/presentation skills with proven ability to speak confidently and professionally in small and large group settings to internal staff and management and external customers 
  • Excellent written communication skills with the ability to write in a well-organized and concise manner 
  • Excellent interpersonal skills with the ability to develop high-quality working relationships both internally and externally 
  • Demonstrates high level of accountability and professionalism in all dealings 
  • Excellent problem solving and analytical skills to develop sales strategies 
  • Thorough knowledge of the MS Office Suite: Outlook, Excel, Word and PowerPoint 
  • Ability to work independently while coordinating activities with a variety of large teams 
  • Strong planning and organizational skills including demonstrating the ability to manage multiple tasks and projects simultaneously in a fast-paced work environment 
  • Regional travel is required (80%), long distance and international travel as necessary 
  • Must have a passport and clean driving record 

Qualifications

  • 8+ years’ experience in a customer facing role 
  • 8+ years’ experience in territory management 
  • 8+ years’ experience in distribution sales (rental channels and dealerships) 
  • 8+ years’ experience in commercial or industrial sales, (construction industry experience a plus) 
  • Live in/near or relocate to Stanley (Charlotte), NC 

Why Consider SENNEBOGEN?

  • Strong compensation and benefits programs
  • Incomparable industry reputation
  • Team-oriented, inclusive work environment

EEO Employer / Vet / Disabled

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