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Regional Business Manager (RBM)

Department: Sales

Territory: Northwest USA (AK, WA, OR, ID, MT, WY, ND, SD)

Reports To: Americas Sales Manager

Posted On: November 3, 2021


Established in America in the year 2000, SENNEBOGEN LLC quickly became a leader in specialized equipment solutions for recycling and scrap metal yards, demolition, barge and port operations, log-handling, transfer stations and waste facilities.

A growing network of SENNEBOGEN distributors throughout North and South America provides expert support in material handler applications and ongoing maintenance, repairs, parts and service support.

Our 100,000 sq. ft. (9300 m²) facility near Charlotte (Stanley), NC is home to:

  • America’s largest inventory of material handler repair parts and major components
  • A dedicated training facility for hands-on instruction for parts and service technicians, operators and sales consultants
  • Engineering services for customization of SENNEBOGEN equipment


The Regional Business Manager ensures continued sales growth in an assigned region for all SENNEBOGEN products. All aspects of field-based customer service including; customer and dealer relationship development, problem solving, written and oral communication, territory management, sales training and product demonstration. This position will collaborate with Industry Specialist roles.


  • Collaborate with management to establish and execute sales goals for region and customers using the tools of customer planning and dealer development
  • Deal with and ability to sell to customers across all of SENNEBOGEN’s diverse market segments
  • Complete Dealer Sales Strategy annually and hold quarterly reviews with dealers
  • Complete and use SENNEBOGEN dealer development tools
  • Forecast annual, quarterly and monthly goals in CRM as opportunities
  • Develop plans with dealer management to ensure growth both short- and long-term
  • Develop and implement customer strategy through customer plans
  • Assist dealer management with inventory levels and ordering
  • Manage dealer sales team to maximize sales goals and market diversification
  • Assist dealer sales team with prospecting, qualifying, quoting and closing sales
  • Develop new sales leads and service existing customers within assigned territory
  • Establish sales forecasts and secure sales orders according to goals
  • Ongoing research of local market and business activity and identify opportunities for growth
  • Educate customers and dealers on products, services, warranties and technical support
  • Ensure customers and dealers have access to engineers, field service and other team members as necessary
  • Convey customer feedback on existing products and services, as well as changes, enhancements and new products to marketing team members for research
  • Support trade shows (local and national) and customer demonstrations
  • CRM-daily activities and opportunities by stage


  • 5+ years’ experience in a customer facing role
  • 5+ years’ experience in territory management
  • 5+ years’ experience in distribution sales (rental channels and dealerships)
  • 5+ years’ experience in commercial or industrial sales, (construction industry experience a plus)


  • Bachelor’s degree is desired, particularly in the areas of business or engineering. Equivalent work experience may be accepted
  • Demonstrated knowledge of principles and practices in building new business, product marketing and sales
  • Proven knowledge in the areas of sales management, forecasting and supply chain fundamentals
  • Direct equipment sales, dealership and/or national account sales experience
  • Proven sales performer with excellent negotiating skills
  • Highly motivated, detail-oriented, self-starter and demonstrated follow up
  • Excellent verbal communications/presentation skills with proven ability to speak confidently and professionally in small and large group settings to internal staff and management and external customers
  • Excellent written communication skills with the ability to write in a well-organized and concise manner
  • Excellent interpersonal skills with the ability to develop high-quality working relationships both internally and externally
  • Demonstrates high level of accountability and professionalism in all dealings
  • Excellent problem solving and analytical skills to develop sales strategies
  • Thorough knowledge of the MS Office Suite: Outlook, Excel, Word and PowerPoint
  • Ability to work independently while coordinating activities with a variety of large teams
  • Strong planning and organizational skills including demonstrating the ability to manage multiple tasks and projects simultaneously in a fast-paced work environment
  • Regional travel is required (80%), long distance and international travel as necessary
  • Must have a passport and clean driving record


  • Strong compensation and benefits programs
  • Incomparable industry reputation
  • Team-oriented, inclusive work environment

EEO Employer / Vet / Disabled

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